Christopher Burch On The Future Of Technology And Fashion
Christopher Burch is the founder and the CEO of Burch Creative Capital. He attended Ithaca College where he earned a Bachelor’s degree in Business. It was while he was still in school that he started his first company known as Eagle’s Eye Apparel. He began the firm with his brother. It was an apparel company, and they sold it to the Swire Group a few years later. He has served on the boards of Continuum Group, Guggenheim Capital, and Rothman Institute Orthopedic Hospital due to his business acumen. Burch has been involved in the development of the brands of various high-profile individuals and companies such as Ellen DeGeneres, Nihiwatu, and Cocoon9. Burch is also a real estate investor and has properties in several locations including Indonesia, New York, and Argentina.
Burch is at the edge of technology and fashion. He recently wrote an article on how the two industries would impact each other. Burch starts with a look at history and how fashion boosted the most popular products of the last couple of years. He gives an example of the Walkman in the 90s and the iPod in the last decade which became best-selling products because they were considered fashionable during their time. Burch added that technology grows with the popularity of what is fashionable. He points out that the fusion of technology of fashion and technology is currently happening and a few designers have realized this. He gives an example of Annouk Wipprecht. This is a Dutch designer who developed the Daredroid, a dress that makes drinks. Annouk also developed a self-painting dress known as the Pseudomorphs. Wipprecht said that technology was like a playground for experimentation by designers and there were endless possibilities for designers who embraced it.
Burch gives several other examples of designers who have used their fashion backgrounds to come up with novel products and designs. Terese Alstin and Anna Haupt created a piece of neckwear that carries an airbag that pops out in the event of an accident. He also cites an example of the Frontline Gloves which were created by Ashwin Rajan and Kevin Cannon. They allow firefighters to communicate with each other through gestures when in the line of duty. Chris Burch notes how fashion designers affect the adoption of certain technology products and trends. He points to how Diane Von Furstenberg allowed her models to wear Google Glasses on the catwalk. This shows that designers influence the adoption of technology and a product might need the backing of the fashion industry for it to be taken up.
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