The Revamping if Tidal with Desiree Perez
Anyone that’s interested in finding out how the music streaming industry works need look no farther than Tidal. This is a company that Jay-Z appears to have set a blueprint for. Much like his career, he has depended on the help of others to help him get his company in place. He has been able to make a successful transition from the world of rap to the world of music streaming, but it wasn’t always easy. It took the help of someone like Desiree Perez to help him reach a new plateau. Now he is holding stake in a company that is even getting investors like Sprint involved.
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Desiree Perez is coming to light as the clear mastermind behind this company. Desiree Perez has been able to help Jay-Z design a much more clear-cut plan for Tidal.
In the beginning Jay-Z had the money to purchase Tidal and he had star power. This was pretty much it. It seemed like there was no concrete formula to success. It would appear that he thought that this would become a music streaming juggernaut simply because his name was associated with it. If that was not enough, he believed that other stars that were associated with this company would bring him music streaming success. Jay-Z turned out to be wrong on both accounts. That is why he needed to get access to someone that was going to have a clear vision in helping his business grow. This is where Desiree Perez came along. She has shown that she has the ability to make this streaming service a valuable asset to the music industry. Source: templeofthecave.com
Desiree Perez knew it would take much more than star power to keep consumers interested in this music streaming service. That is why she implemented her own plans to revamp Tidal.