Honey Birdette Rapidly Expanding Internationally
Honey Birdette, an Australian lingerie company, has just opened it’s US e-commerce site. The company has also made plans to significantly expand it’s UK stores by the end of next year. Honey Birdette was created by Eloise Monaghan in 2006. Eloise launched the first U.S. site after she obtained a 374% increase for online sales in the United States over a period of 12 months. The purpose of the e-commerce platform is to better the customer’s experience. That includes faster delivery for orders over $50. Customers may also benefit from easier returns and a greater product range. The goal for Honey Birdette is to open up more retail stores in the United States with hopes of increasing the store count in the UK. Honey Birdette opened a store last year in London’s Covent Garden, which was the first store to be opened outside of Australia. Two more stores were opened in Leed’s Victoria Gate and Westfield White City following the opening in London’s Covent Garden. The brand has mentioned that they have 10 more openings to set in place for the UK and they are aiming for 40 more stores by the end of next year.
Honey Birdette is a lingerie brand that was founded by Eloise Monoghan. The boutique first opened in 2006 and offered high-end lingerie and bedroom toys. In 2011, Honey Birdette partnered up with BB Retail Capital. Since then, the brand has opened more than 40 new boutiques throughout Australia.
Honey Birdette employs over 260 people throughout stores in Australia. In 2016, the brand opened their first international boutique in London. Honey Birdette now has three stores open in the UK. They are currently discussing plans to open boutiques in locations such as Europe and the United States.