Eduardo “Duda” Melzer has exceeded any expectations and taken the RBS Group to new heights. Thanks to Eduardo, in 2014 the RBS Group was recognized amongst other companies like Google and Globo for creating massive media value for their audiences. Viewers have become educated and customers’ lives have been improved. Other companies recognized were primarily technological. Melzer is proud of his reputation and the fact that he has led the RBS Group to become one of the top 10 most innovative companies in Brazil. More details can be found on Crunchbase.
One of the most notable campaigns started by Melzer was the nationwide campaign to fight crack abuse among Brazil’s youth. The campaign also supported causes of improving education, lowering traffic accidents, and reaching out to the youth. Days of Debates on Childhood and Youth (a national conversation on tactics to improve the quality of life for youth in Brazil) came to existence as a direct result of Melzer’s campaign efforts. He has cultivated a longstanding relationship with the National Council of Justice to assist with the campaign. Crak usage has been decreasing among the youth and for the past 10 years they have worked together to fight it.
According to Acaert, the secret to the campaign was a cartoon cast of six creatures that taught lessons to children during commercial breaks on television. This was an innovative effort and it worked. The cartoons taught the children positive messages that they could understand. The cartoons have been recreated in CGI form to further teach children the importance of an education. With this cartoon campaign, the RBS Group has extended its reach to an entire generation of children and they have changed the face of Brazil. They have given the next generation the necessary tools to succeed. Eduardo Melzer can be called a humanitarian for his leadership and amazing efforts.
Check out his website eduardosirotskymelzer.com
See more: http://zh.clicrbs.com.br/rs/opiniao/colunistas/fernanda-pandolfi/noticia/2015/12/em-sua-residencia-eduardo-sirotsky-melzer-recebe-parceiros-do-grupo-rbs-para-brindar-o-fim-de-ano-4926417.html#showNoticia=LUchLzAuYjUxNTI2ODk0ODcxMDc4NTAyNDAwMTlzODc2MDgyMDM2MTIwMTE1OTMxOHUwJjU4NDc4NDUxNzMwMzEwNzU4NDBpI0hASHRGfFo7emdaTC57Mik=