Visual search is a normal part of a person’s perception that is used to identify specific objects. This visual process is typically carried out whenever a person scans an area or a series of objects to locate one specific item. All people use this visual practice whenever they search for lost objects or try to find people within a crowd.
Technology that mimics this process has been developed and is now being implemented in a lot of warehousing and retail establishments. Visual search technology is used to count products, to find specific brands out of a group, for locating suspected criminals and for biometric applications.
There are three basic scanning methods that is used for visual search and they include:
1. Conjunction Search
This method requires a visual device to scan for objects that are similar in shape, color, size and form. This scanning method takes more time to complete since the targeted objects (items that have to be found) are nearly identical. This method is also known as inefficient search.
2. Feature Search
Feature search requires scanners to locate objects that have a different shape, color and form. Since objects are not similar in form they can be quickly identified with this method. Feature search is the easiest and quickest visual search technology and it is also known as efficient search.
3. Image Search
Image search requires a huge database of pictures so that scanning device or person can scan or upload an image file to find a match. It will also use descriptions, classifications and links to help find images. Image search usually takes place on two levels. One method compares the entire unknown image with the next and the other compares parts or regions of an unknown image. This type of visual search technology is now being developed at a great pace.
Visual search technology is being developed by companies such as Slyce which is a visual search provider for retailers and brands. They use apps and image based technology to connect shoppers with products and important brand information. Consumers will be able to snap a product and then purchase it with some of Slyce’s technology.
Retailers can also use Slyce’s technology for social media tagging and display campaigns and convert physical advertising into digital information about products and brands for consumers. Slyce provides these visual technology services and many more for any business in need. Visual search technology is on the rise and the technology is currently one of the most useful tools for e-commerce and other technology based applications.