The success of the Global Chief Executive Officer at Crispin Porter& Bogusky, Lori Senecal was motivated by her sibling’s success which made her work hard to achieve her goals. After acquiring a degree in sales and market, she was now professionally armed to face the employment market. She perfected her talent of leadership which grew as she worked in different organizations with the aim of developing them. In 2003 she launched TAG Ideation, a marketing unit for young adults. She is brilliant in handling data analytics and has remarkable innovation skills. Staples, Xbox, Nestle, Weightwatchers, Nabisco, Molson, and Applebee’s are some of the brands that she has worked with in her career. She has also been an accountant director of Coca-Cola global and even as a chief marketing officer of DDB Worldwide Communications Group Inc between 2008 and 2005. For more details visit Crunchbase.
According to Campaignlive, Lori was also able to serve Kirshenbaum Bond and Partners under the title of partner, president, and chief executive officer. Professionally she has earned various titles which are a significant achievement. Lori Senecal has also won awards like the quantum leap award due to her impressive, innovative and leadership skills. Many companies envy her for the immense growth and success that she has achieved in the businesses that she has worked. Apparently, she was named the 2017 most creative people in the industry by Fast Company. At CP+B she was recently given the roles of overseeing the expansion of more than eight international offices of the company. She is a great leader who focuses on initiating growth and change through her innovation talents. Check out Adweek to see more.
Lori skills in advertising and integrated marketing are forces that also steer the growth of companies. Lori helped steer up KBS which under her leadership several developments in Human Resources methodology. The company has been put on the list of the agencies to watch for three years. She values mentorship as a factor that pushed her towards success and thus has initiated mentorship programs directed toward women. The programs aim at encouraging them to keep on trying and giving their best in everything so that they don’t veer from successful paths. She also mentors on the best practices of advertising which she believes is essential to the growth of companies and success.
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